In 2018, Samsung announced a collaboration with Supreme in China on the occasion of the launch of the Galaxy A8s. Not only the young people in Barcelona confuse them. But while the American begins to win the battle in court, the Italian continues to expand in the streets. International Brand Firm (IBF), owned by an Italian businessman, has been operating the same logo for five years than the New York-based company, valued by Carlyle in one billion dollars. But Supreme doesn’t have any stores in Spain. The sign on the door and the garments inside are almost indistinguishable from those of Supreme, the king of streetwear born in New York in 1994. In the center of Barcelona, just a few steps away from touristic street Las Ramblas, two young boys take a selfie in front of a store window.
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